Lane Crawford is excited to invite Creative Directors Marcus Wainwright and David Neville of rag & bone to Hong Kong this month. Launching their much acclaimed Spring/Summer 2012 collection as well as to celebrate the second season of its creative DIY projects, rag & bone collaborates with Lane Crawford to extend this project to eight Hong Kong and Beijing ambassadors. Lane Crawford hosted an exclusive cocktail event on November 10, 2011 at Lane Crawford ifc mall and private dinner at Yardbird in honour of Marcus Wainwright and David Neville. 

(from left) Marcus Wainwright, Sarah Rutson, and David Neville

The presences of the two fashion designers attracted the town's leading fashionistas and influencers, including fashion bloggers and DIY Project ambassadors Cindy Ko, Tina Leung, Kevin Poon, and China fashion blogger Da Meng Meng, Sammy Liang, and many more.

                       Elizabeth Peng,                             Kevin Poon                                  Cindy Ko 

                China Fashion blogger

                       Da Meng Meng

                     and Declan Chan 

                 Tina Leung and guest                             Set up                                        Set up

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Being the global icon of fashion and style, Kate Moss has extended her talent and luxury attitude to Jewellery by designing a collection for high-end Jewellery brand FRED.

Through the collection, Kate expresses the message, ‘I’ve got you under my skin’ in shapes of a heart, crescent moon, star and anchor with the inspirations from her own tattoos. They are reminders of a pact made between people who love each other and share a strong connection to her, along with the same values, sentiments, and unbreakable bonds.  The elegant collection is made to be worn alone or in combination with each other.

Retail between HKD 5,300 to 374, 000, Kate Moss For FRED is exclusively available at Lane Crawford ifc mall.

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Lane Crawford collaborates with New York fashion brand rag & bone to extend its renowned DIY project this Autumn/Winter with eight leading fashion influencers in Hong Kong and Beijing to express the attitude and chic-yet-elegant style of the brand through fashion and photography.

The eight fashion influencers including fashion bloggers Tina Leung, Cindy Ko, Danielle Huthart and Kevin Poon from Hong Kong; as well as fashionistas Da Meng Meng, Sammy Liang, Tian Yuan and musician-cum-blogger Kung Ling Qi from Beijing, were all given a camera and dressed in rag & bone Autumn/Winter 2011 collections to record their own interpretation of style and lives through photos taken by themselves.

Hong Kong ambassadors: (from left) Cindy Ko, Tina Leung, Danielle Huthart and Kevin Poon

Beijing ambassadors: (from left) Da Meng Meng, Sammy Liang, Tian Yuan and Kung Ling Qi

Earlier in September, the Autumn/Winter 2011 DIY Project kicked off with models Karolina Kurkova, Carolyn Murphy and Miranda Kerrand, and marks its appearance in Asia with the esteemed Korean actress Mina Shin Min-A, who was also given the same remit: to interpret rag & bone in her own personal way. The result is a collection of raw and candid images shot in her hotel and on the beach in Busan, Korea, then followed by the eight fashion influencers from Hong Kong and Beijing.

Korean ambassador: Actress Mina Shin Min-A

The project flips the traditional photo-shoot on its head by making the model a stylist, creative director and subject of her own work. The result is an intimate collection of photographs that depict each girl’s unique perspective and personality.

About DIY project

Marcus Wainwright and David Neville of rag & bone launched the DIY project, their first ever campaign, in February 2011 with four high profile models including Abbey Lee Kershaw, Sasha Pivovarova, Lily Aldridge and Edita Vilkeviciute. Each model was given a digital camera and a bag of clothes including basic tops, tee and jeans. The images will be released every two to three weeks, showcasing each girl’s images one at a time.

About Lane Crawford

Lane Crawford is Asia’s leading specialty store, offering the largest assortment of international designer brands across Womenswear, Lingerie, Menswear, Shoes & Accessories, Jewellery, Cosmetics and Home & Lifestyle. It is part of the Lane Crawford Joyce Group, Asia’s premier international fashion, beauty and lifestyle brand group, including multi-brand retailer Joyce, designer shoes and accessories specialist The Pedder Group, and management and distribution arm, Imaginex Group. The Lane Crawford Joyce Group operates more than 550 points of sales across Greater China and South East Asia.

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Lane Crawford, in collaboration with Club Monaco, launches a charity initiative, “Wrapped with Love” – a  programme that calls on the community of Hong Kong to help those in need by knitting squares to create blankets, all of which will be donated to the Crossroads Foundation and distributed to local and international families.  Through this initiative, Lane Crawford pledges to donate a minimum of 3,000 blankets to provide warmth for families this holiday season. To kick off the collaboration, a press conference was held yesterday, November 4, 2011 at isola, ifc mall with presences of Mr. Andrew Keith, President of Lane Crawford; Sarah Rutson, Fashion Director of Lane Crawford, and the town’s leading socialites including Anna Yau, Dr. Christie Wo, Janet Ma, Lady Yvette Yuen and Barney Cheng in support of the charity act.

Press Conference – isola, Podium 3, ifc mall

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With the Launch of "lab by Lane Crawford" in womenswear and women's accessories, the unique concept extends to cosmetics as part of fashion, by presenting Lab Beauté with cosmetic essentials including fragrances 21 Drops, L’Artisan Parfumeur, MCMC and Odin, nail polish RGB, skincare AESOP and makeup Fusion Beauty.

Targeting to a new generation of fragrance lovers, MCMC was founded in 2009 by Anne McClain in New York. Each fragrance from the collection is inspired by a personal story of McClain’s life. As a photographer-turned-perfumer, McClain takes inspiration from photographs that capture the essence and beauty of life and translate them into perfume scents. The collection includes Hunter, Kept, Maine, Maui and Phoenix other fragrances. With a strong belief that fragrances should have meaning, MCMC fragrances has quickly become one of the most sought-after collections with every bottled handcrafted uniquely in the New York studio.

MCMC fragrances, retail at HKD 820 each, are exclusively available at Lane Crawford ifc mall, Lane Crawford Canton Road, Lane Crawford Pacific Place and Lane Crawford Times Square.

About MCMC

MCMC Fragrances is a small company which speaks to a new generation of fragrance wearers. It was founded in 2009 in Brooklyn, New York by Anne McClain, a graduate of the Grasse Institute of Perfumer y in France. Each fragrance from the collection is inspired by a personal story or memory from the perfumer’s life - from falling in love on the shores of Maine, to a spiritual journey in Nepal, to reminiscing over a childhood friend - then handcrafted and bottled by hand in MCMC Fragrances’

Brooklyn studio.

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