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Founded in 2005 by LA based designer Nick Friedberg, NSF has earned a loyal following for its clean aesthetic, understated cool and eminently wearable collections. NSF blends a relevant and directional attitude with soft comfort and it’s designed with a pointed ability to retool casual luxury. Men and women seek NSF for its independent spirit, quiet ease and confident attitude. The brand redefines comfort and quality and expresses itself through its highly curated and inspired wash development.

"Our approach to denim has been to design what we love without worrying about whether or not it was going to be accepted," says Jamie Haller, NSF Creative Director and Designer. "Our denim is classic, straightforward, with a little dirt and a slouchy straight tomboy fit. Every pair of jeans is made in Los Angeles, with innovative hand executed washes and unparalleled quality craftsmanship."

Discover more at Lane Crawford Times Square and online at lanecrawford.com.

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Founded by Yoon Chun Ho, emerging Korean brand YCH presents collections brimming with interesting, bright colour combinations, bold prints and rebellious punk aesthetic. YCH filled the runway with unique details such as the signature slits and mesh pleats. The SS17 Collection, ‘What a lovely war’, reinterpreted military looks with a romantic touch. Focusing on graphical elements, YCH developed its own camouflage pattern with heart symbols - the brand seeks for trendiness with a touch of punk, feminine and street mood.

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Established by decoupage artist John Derian in 1989, John Derian Company Inc is known for its plates, platters, paperweights, coasters and bowls decorated with his signature paper cut-out style. John combines his love for painting and craft, he began to work with artisans to develop reprints from his personal archives of 18th and 19th-century images, mostly sourced from dealers, antique bookshops and flea market during his travel. Handmade in John’s New York studio, each design is embellished using decoupage techniques to create decorative pieces such as paperweights and trays that will bring charm and character to your interior space.

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Heavily influenced by music, fashion and culture from the past and present, MAGIC STICK’s bold aesthetic features statement graphics, prints and slouchy, oversized staples. As one of the cult Japanese streetwear label, MAGIC STICK recreates the great time of the 90’s through its clean design. 

Inspired by Francis Ford Coppola’s classic war film "Apocalypse Now", the SS17 collection is entitled "Death from Above”. Mixing up oversized fittings with materials sourced from the period of Vietnam War, the new collection integrates signature urban military aesthetic into street. For instance, dazzle camouflage pattern is used extensively nowadays, which was first introduced on Battleships during World War 1. A style infused take on a casual classic, MAGIC STICK doesn’t feel compelled to follow fast fashion trends, instead it moves towards simple silhouettes that never get outdated. 

Discover more at Lane Crawford Time Square, Canton Road, and online at lanecrawford.com.