Lane Crawford Brings Fashion’s Night Out to Hong Kong

The Countdown Begins to a Day of the Most Iconic Shopping Extravaganza!

Fashion’s Night Out is a global initiative putting the fun back into shopping! Celebrating the launch of Autumn/Winter 2012, Lane Crawford excitedly announced earlier the partnership with Vogue China, bringing the annual Fashion’s Night Out to Hong Kong for the first time across all Lane Crawford Hong Kong stores and lanecrawford.com on September 7.

Fashion’s Night Out will be an all-day event from 10am to 11pm at all Lane Crawford stores with the launch of our Charity Designer tee shirts, to avoid the queues, be the first to shop at lanecrawford.com on September 6! The day will be followed by a series of exciting activities to celebrate fashion in style with the ultimate FNO experience.

Designers’ Appearance

US-based designer Zana Bayne will be in store to offer her special hand-crafted and personal customised leather accessories, while Clive Darby, founder of Savile Row’s Rake will be meeting customers for consultations and appointments.  Brandon Svarc, one of the designers of Canada’s contemporary denim brand Naked & Famous, will be offering denim origami creations to customers upon purchase.  Australian furniture designer Suzie Stanford will be at Pacific Place home store, offering a tapestry workshop and showcasing some of her quirky and fun designs.

Autumn/Winter 2012 Fashion Showcases

Lane Crawford has invited Style Bubble’s Susie Lau, Tokyo Dandy’s Dan Bailey and Kazuaki Kawamitsu as well as China’s top blogger Han Huo Huo to collaborate with Fashion Director Sarah Rutson on styling and creating iconic looks, by mixing their unique style with the latest Autumn/Winter 2012 products.  These will be showcased through window displays and mannequins at Lane Crawford ifc mall and Canton Road.

Visual Merchandising Highlights

As a leading fashion speciality store, all Lane Crawford stores will be transformed into a unique space of pop-up shops, art installations, and an exclusive edits of brands presented through innovative visual merchandising highlights including 3.1 Phillip Lim, Dolce & Gabbana, Jil Sander, Lanvin, and Valentino, with McQ showcasing a collection of looks straight off the Spring/Summer 2013 runway.  As an art installation, renowned Japanese hairstylist Masayoshi Okudaira will also showcase a collection of six unique wigs he has styled.  And a special setup, T by Alexander Wang will be launching worldwide exclusive limited edition special packaging with re-usable plastic.

Activities

A model parade will take place in ifc mall and Pacific Place in the morning, moving to Canton Road and Times Square in the afternoon, handing out balloons.  Stella McCartney will have a flower cart offering personalised bouquets, while Japanese paper artist Shoko Tsuchida will be in stores, giving out fun paper-cuttings of customers’ face silhouette.

Food tasting sessions of Amo Eno’s wines and Vero Chocolates will be available at Pacific Place home store, while model Amanda Strang’s Petite Amanda will be setting up an exclusive dessert pop-up at Lane Crawford ifc mall with her cookies and pastries, specially made for the occasion.  Apart from all the shopping and gastronomic delights, pamper yourself with our special beauty complimentary activities such as nail bars by Concept Link and Laka, as well as hand massage sessions by Cowshed and Erbaviva.

A live music performance by DJ Eve will run through the entire evening at Lane Crawford ifc mall, and during this spectacular event, customers can enter a special lucky draw with any purchase and get a chance to win a gift across all stores and surprise giveaways will be available for the lucky shoppers on lanecrawford.com.

Don't miss the first and most exciting night of shopping in Hong Kong when everyone can join in on the fun and activities! Start planning your visit now with these special happenings and capture your very own FNO moments!  Sign up to www.lanecrawford.com/fno for the latest news!

About Fashion’s Night Out

Fashion's Night Out turns 4 this year!  Join editors, stars, models, fashionistas, and designers on September 7, 2012, as they flood stores in 19 participating countries and cities around the world for fashion's most iconic extravaganza.  With special limited-edition products, celebrity appearances, and unforgettable performances, FNO 2012 is promising to be even bigger and better than before!

For high resolution images or more information, please contact the PR team.