In the summer of 2009, Saturdays opened its doors on a small, cobblestone street in Soho to cater to the diverse lifestyle of surfing, living, and working in New York City.  Starting with selling surfboards and wetsuits, books, fine art and other lifestyle accessories; today, Saturdays creates, designs, and produces its own line of menswear focusing on high-quality craftsmanship, authenticity, and traditional style and creating a hang out for some of New York’s most influential artists, surfers and thinkers.  All of whom have helped redefine what it means to live, work, and surf.

To celebrate the launch of Saturdays Surf at Lane Crawford, we are doing a pop-up store for the brand from April 16 to May 24 at Lane Crawford ifc mall.  At the pop-up store there will be assortment of products available for sale, apart from Saturdays Surf collection, there will also be consignment magazines, DVDs, surf boards from Insights, surfing accessories, wallets and bags, bracelets and grooming products and more from different brands to create the “surfing & relaxing” vibe.

Saturdays Surf menswear collecion is exclusively available at Lane Crawford ifc mall and Lane Crawford Canton Road.

For high resolution images, shooting appointments or more information, please contact the PR team.