Lane Crawford is proud to announce the launch of Cool Kids, the comprehensive childrenwear range which allows mini style mavens to echo their parents’ fashion attitudes and lifestyle. Highlighted fashion brands include, Acne, Baby J by J Brand, Lanvin, Marni, kid by Phillip Lim, Sanchita and Stella McCartney, as well as Hong Kong’s very own  A for Apple and its collaborated pieces for Opening Ceremony, are all exclusively available at Lane Crawford.  For shoes and accessories, fun and new brands such as Adidas x Jeremy Scott, Ash, Birkenstock, Melissa, Pedro Garcia, Repetto and Vanessa Arizaga are set to add miniature statement pieces to any outfits.

On the lifestyle front, it is all about classic and fun toys that are not only limited to kids, brands such as Anne-Claire Petit, Merben International Inc. and Moulin Roty all offer plush toys, while brands like Baghera & Bawi, Playforever, Playsam, Vilac Toys and Wishbone Bike have all the classic metal and wooden little motors that any kid (or adult!) could ever wish for!

To kick off the exciting launch, a mini party was held last Saturday on March 3, 2012 at Lane Crawford ifc mall. Parents and their children were invited and provided with cute snacks such as mini lollipops and ice cream cones. Face painting and game stations were also set up to provide the children with fun, fuN, FUN! Additionally, a month long pop-up spaces are now set up at Lane Crawford ifc mall and Canton Road stores which features art work by Zosen Bandido. The fun pop-ups are filled with vivid imagery of neon colours, geometry and symbols that deliver a shopping experience that captures the whimsy and spontaneity of childhood.

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