With the Launch of "lab by Lane Crawford" in womenswear and women's accessories, the unique concept extends to cosmetics as part of fashion, by presenting Lab Beauté with cosmetic essentials including fragrances 21 Drops, L’Artisan Parfumeur, MCMC and Odin, nail polish RGB, skincare AESOP and makeup Fusion Beauty.

Targeting to a new generation of fragrance lovers, MCMC was founded in 2009 by Anne McClain in New York. Each fragrance from the collection is inspired by a personal story of McClain’s life. As a photographer-turned-perfumer, McClain takes inspiration from photographs that capture the essence and beauty of life and translate them into perfume scents. The collection includes Hunter, Kept, Maine, Maui and Phoenix other fragrances. With a strong belief that fragrances should have meaning, MCMC fragrances has quickly become one of the most sought-after collections with every bottled handcrafted uniquely in the New York studio.

MCMC fragrances, retail at HKD 820 each, are exclusively available at Lane Crawford ifc mall, Lane Crawford Canton Road, Lane Crawford Pacific Place and Lane Crawford Times Square.

About MCMC

MCMC Fragrances is a small company which speaks to a new generation of fragrance wearers. It was founded in 2009 in Brooklyn, New York by Anne McClain, a graduate of the Grasse Institute of Perfumer y in France. Each fragrance from the collection is inspired by a personal story or memory from the perfumer’s life - from falling in love on the shores of Maine, to a spiritual journey in Nepal, to reminiscing over a childhood friend - then handcrafted and bottled by hand in MCMC Fragrances’

Brooklyn studio.

For high resolution images or further information, please contact the PR team.