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Friday, December 15, 2017
NEW BRAND – NECESSITY SENSE

For high resolution images and more information, please download here: 

https://lanecrawford.box.com/s/q5mb0ymqejj3p80gt3wldsvg9zz51uxe

 

 

 

 

Founded by the Taiwanese creative outlet NE.SENSE, Necessity Sense has teamed up with Lane Crawford to create a global exclusive capsule collection. This “Glory Times” collection pays tribute to Beyond, the influential Hong Kong rock band with greatest hit in the 80’. The song is heavily inspired by the African culture and social movement under Nelson Madela’s leadership. 

 

 

As a tribute to the legendary band, Necessity Sense reinterpreted the punk style with an African touch whilst encapsulating the fashion style of Beyond’s vocalist - Wong Ka Kui. The global exclusive capsule collection consists of varieties of tops, jackets and loose sweatpants with subtle details such as flannel grids, stripes and an earthy colour palette inspired by the African traditional patterns.

 

 

Necessity Sense will be available at Lane Crawford stores and online in January 2018.

 

 



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For Press Enquiries
Please Contact:
Clara Chan
clarachan@lanecrawford.com
tel: +852 2118 3256
Sylvia Wong
sylviawong@lanecrawford.com
tel: +852 2118 3533
Joyce Cheung
joycecheung@lanecrawford.com
tel: +852 2118 3002