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Asia’s iconic luxury department store Lane Crawford collaborates with The Woolmark Company to launch two worldwide exclusive wool-rich athleisure capsule collections by Helen Lee and Particle Fever under the theme of “FitnessxFashion” in Lane Crawford ifc mall and Shanghai Times Square. 

 

From July 5, Lane Crawford will showcase these collections at captivating fitness inspired visual merchandising displays, highlighting the natural versatility, beauty and benefits of Australian Merino wool as the ideal performance fibre. This campaign also features Chinese supermodel and fitness enthusiast He Sui, who will also join the cocktail with Helen Lee in Lane Crawford Shanghai Times Square on July 8. 

 

With the theme of “Work Out Work”, Helen Lee’s collection aims to motivate urbanites to get moving and aspire towards a healthier, balanced lifestyle. Her layered looks combine modern prints in contrasting colours such as bright yellow and grey, while the use of lightweight and versatile Merino wool fabrics make each garment easy to combine and extremely comfortable to wear.

 

 “When people think of wool, they usually think of thick and heavy materials. However, the fabrics I used in this capsule were in fact incredibly light and breathable, and this project has completely changed my perception of wool,” said Helen Lee. “I aimed to design athleisure pieces in this capsule collection that are practical and easy to mix and match, but also comfortable, stylish and trendy.”   

 

 

 

 

The worldwide exclusive collection designed by Particle Fever perfectly encapsulates its theme “Heterotopia Differences”. From concept development to production, the designers were inspired to completely reinvent their conventional approach to activewear, using Merino wool fabrics to express the functional relationship between our bodies with space and time.  “Right from the beginning of my design process, I prioritized functionality over atheistic,” said Lin Hai, Chief Designer of Particle Fever. “Drawing the inspiration from Merino wool, I hope to bring up that wool-rich athleisure collection can also be stylish and innovative.”

 
The Woolmark Company has joined forces with Lane Crawford in a strategic two-year partnership in China and Hong Kong, to showcase outstanding local and international design talents, and to develop new creations and innovations inspired by Merino wool. In recent years, Merino wool has earned the reputation as a versatile, multifunctional fibre in the activewear sector because of its unique natural features and benefits, such as breathability, temperature control, moisture management, elasticity and resistance to odour. 
 
Discover the “FitnessxFashion” worldwide exclusive wool-rich athleisure capsule collections in Lane Crawford ifc mall as well as online at Lanecrawford.com.  


Search:
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BE THE FIRST: THE AW17 TREND REPORT
PARTICLE FEVER: FUNCTION REINVENTED
NEW BRAND: LUCIE KAAS
HOW TO HYDRATE
LANE CRAWFORD COLLABORATES WITH THE WOOLMARK COMPANY AND CHINESE DESIGNERS HELEN LEE & PARTICLE FEVER ON “FITNESSXFASHION” WORLDWIDE EXCLUSIVE ATHLEISURE CAPSULES
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