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Friday, April 28, 2017
NEW BRAND - NSF

For high-resolution images and more information, please download here:

https://lanecrawford.box.com/s/gzporzwy7zk4e9itzp9tvkd2uopwoy3b

 

 

 

Founded in 2005 by LA based designer Nick Friedberg, NSF has earned a loyal following for its clean aesthetic, understated cool and eminently wearable collections. NSF blends a relevant and directional attitude with soft comfort and it’s designed with a pointed ability to retool casual luxury. Men and women seek NSF for its independent spirit, quiet ease and confident attitude. The brand redefines comfort and quality and expresses itself through its highly curated and inspired wash development.

 

"Our approach to denim has been to design what we love without worrying about whether or not it was going to be accepted," says Jamie Haller, NSF Creative Director and Designer. "Our denim is classic, straightforward, with a little dirt and a slouchy straight tomboy fit. Every pair of jeans is made in Los Angeles, with innovative hand executed washes and unparalleled quality craftsmanship."

Discover more at Lane Crawford Times Square and online at lanecrawford.com.



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For Press Enquiries
Please Contact:
Clara Chan
clarachan@lanecrawford.com
tel: +852 2118 3256
Sylvia Wong
sylviawong@lanecrawford.com
tel: +852 2118 3533
Vickie Ho
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tel: +852 2118 3525
Joyce Cheung
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tel: +852 2118 3002