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Founded by Yoon Chun Ho, emerging Korean brand YCH presents collections brimming with interesting, bright colour combinations, bold prints and rebellious punk aesthetic. YCH filled the runway with unique details such as the signature slits and mesh pleats. The SS17 Collection, ‘What a lovely war’, reinterpreted military looks with a romantic touch. Focusing on graphical elements, YCH developed its own camouflage pattern with heart symbols - the brand seeks for trendiness with a touch of punk, feminine and street mood.