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Friday, April 07, 2017
NEW BRAND – MAGIC STICK

For high-resolution images and more information, please download here:

https://lanecrawford.box.com/s/ks4r4947nykewf6lxmd1o4wyle9uyskh

 

 


Heavily influenced by music, fashion and culture from the past and present, MAGIC STICK’s bold aesthetic features statement graphics, prints and slouchy, oversized staples. As one of the cult Japanese streetwear label, MAGIC STICK recreates the great time of the 90’s through its clean design. 

Inspired by Francis Ford Coppola’s classic war film "Apocalypse Now", the SS17 collection is entitled "Death from Above”. Mixing up oversized fittings with materials sourced from the period of Vietnam War, the new collection integrates signature urban military aesthetic into street. For instance, dazzle camouflage pattern is used extensively nowadays, which was first introduced on Battleships during World War 1. A style infused take on a casual classic, MAGIC STICK doesn’t feel compelled to follow fast fashion trends, instead it moves towards simple silhouettes that never get outdated. 
Discover more at Lane Crawford Time Square, Canton Road, and online at lanecrawford.com.


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