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With an emphasis on flawless luxury, comfort and functionality, Korean based womenswear label, KUHO, offers up effortlessly cool, minimalist pieces that often find their roots in the creative sphere. Fine art, ballet, photography and architecture have all played roles in past collections and shaped previous campaigns to striking effect. It plays with shape and form to create streamlined clothing that is at once strong and delicate, structured yet fluid which you can wear for work and going out in the weekend.
Clean, uncomplicated lines point to someone with more than clothing on her mind, while playful flourishes reveal an understated style maven, confidently settingher own sartorial rules. Largely devoid of embellishment, the label instead uses bold prints, unexpected pops of color and rich, custom made fabrics to make a statement.