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Lane Crawford is proud to present the highly anticipated McQueen Eau de Parfum. For the first time under Sarah Burton’s artistic direction of Alexander McQueen, a scent that is a modern masterpiece in the craft of perfumery makes its debut at Lane Crawford. McQueen uses rare essences and modern extraction techniques to make a timeless construction, a traditional floral Parfum drawn from night flowers, yet imbued with mystery, the passionate originality of the house. This is the story of a woman who is luminous by day and seductive by night, the woman who thrives on her own elegance, intelligence, and power. McQueen is her signature scent as her new beauty emerges from the dark, like light breaking through the trees as she comes into her own perfect day.
‘I wanted these fragrances to come from night flowers, the kind that exude an eternal freshness once the day is gone,’ says Sarah Burton. ‘To make up for their lack of colour, the scent of the Sambac Jasmine, Tuberose and Ylang Ylang are most powerful at night to attract their pollinator. People forget that these flowers become newly modern every day; that even as they’ve faded, they soon regenerate and flower, shaping the air with their scent. Here at McQueen, we are all about discoveries and the eternal blossom; originality in an atmosphere of tradition, craft, and daring.’
McQueen Eau de Parfum is exclusively available at Lane Crawford Canton Road and online at lanecrawford.com